3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend - Digital Media Solutions

Connect With Your Audience At Scale
Digital advertising success is reliant on smart optimizations that produce optimal results. Frequent testing is essential for advertisers to continue enhancing campaign efforts, keeping the strategies and tactics that work, while walking away from those with below par performance. Testing various performance advertising providers to determine which ones provide the greatest ROI and meet your advertising objectives is essential. Similarly, testing weekend customer acquisition campaigns should be part of the performance evaluation process for the following three reasons.
We live in a 24/7 world in which online shopping and ecommerce are expected to be available every second of every day. In fact, according to a recent Pew Research Center survey, “31% of U.S. adults now report that they go online ‘almost constantly.’”
When consumers are ready to research or shop for refinance rates, car insurance, gig economy jobs, higher education programs or anything else, they are not considering which brands may or may not be advertising right then. They’re thinking about themselves, their challenges and the solutions that can help overcome them. Brands not visible on the weekend are missing their opportunities to connect with prospects and solve consumer problems. Advertisers looking for opportunities to broaden their reach and engage their audiences at scale should seek our partnerships with providers that  can target high-intent audiences where they spend their time and when they are ready to take action. At Digital Media Solutions (DMS), our expansive digital media reach, encompassing social media, search, display and programmatic, email, connected TV and Aimtells, touches the majority of U.S. adults.
Although there are so many reasons to keep customer acquisition campaigns live over the weekend, many advertisers pause campaigns over the weekend for a variety of reasons, including sometimes to align with limited call center hours. As a result, the advertisers that stay live on the weekend are at a competitive advantage, because they are facing less competition. The competitive advantages of advertising over the weekend can include lower media costs and premium placement. Plus, with fewer advertisers reaching out to consumers over the weekend, it can be easier to be the first brand to make contact with high-intent consumers ready to take action.
3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend - Digital Media Solutions
Just like being live on the weekends can create advantages, pausing on the weekend can hand the advantage to competitors. When consumers are shopping over the weekend, their visible options will be based on which advertisers are active over the weekend. Therefore, in addition to helping competitors benefit from lower media costs and premium placement, pausing on the weekend allows competitors to gain brand awareness and the opportunity to turn browsers into buyers.
Less competition plus lower media costs combined with increased consumer availability can be a winning combination for advertisers seeking enhanced results. In fact, a recent analysis of a prominent insurance brand purchasing high-intent leads and inbound calls from DMS found a weekend day to be the brand’s top performing day.
Leveraging our first-party data asset, proprietary tech stack and expansive digital media reach, Digital Media Solutions efficiently and effectively connects advertisers with customers and near customers to maximize digital advertising results. And we can keep you live all weekend long.
3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend - Digital Media Solutions
 
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
Previous Article
Advertising Leveled-Up Benefits & Rewards Can Help Credit Cards With Customer Acquisition Objectives
Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.
Next Article
What Is Social Commerce?
Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.
Back-to-school promotions and performance advertising strategies offer opportunities for data collection and customer acquisition as kids head back to school.
Read Article
Learn how to get started with web push notifications, including how to install, how to collect subscribers and what data is tracked.
Read Article
As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st
Read Article
Many fitness brands are evolving their services and features. As these enhancements roll out, from creative classes to new equipment, brands are kicking off multichannel promotional strategies to driv
Read Article
CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.
Read Article
Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.
Read Article
Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.
Read Article
TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.
Read Article
Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.
Read Article
Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.
Read Article
Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.
Read Article
Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.
Read Article
Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.
Read Article
Pinterest announced it is banning weight loss ads from its platform, continuing Pinterest’s push towards a positive environment for users and advertisers.
Read Article
Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities
Read Article
As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.
Read Article
Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.
Read Article
Publishers can expand monetization efforts by engaging in push marketing and deploying monetized push notifications that engage audiences on desktop and mobile devices.
Read Article
Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.
Read Article
In a recent reversal, Google extended the deadline for sunsetting third-party cookies on its Chrome browser until at least 2023.
Read Article
Tech-Enabled, Data-Based Performance Advertising
© 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.
Digital Performance Advertising
Subscribe To News From DMS

source

Leave a Reply

Your email address will not be published.