Advertising Disclosure - MoneySense

Our goal is to help Canadians make sense of their money, and in order to do this we strive to provide high quality content that is free to access. Unfortunately, high-quality content is not free to produce and MoneySense has several other operational costs in order for us to accomplish our goal.
In order for the site to operate, and for MoneySense to continue producing high-quality content, MoneySense generates revenue through ads, sponsorships and lead generation.
We sell ad space on our website, where advertisers pay to target our readers. These ads can be in the form of banners, videos or sponsored placements. Our goal is to ensure, as much as possible, that the ads you see are relevant and provide you with offers that you may be interested in.
For lead generation, some of the content we produce may mention certain products and services that include a hyperlink with an asterisk (*) that takes the user to the advertisers’ website to learn more and possibly purchase a product. The asterisk means these links contain a code that enables MoneySense to generate revenue from the advertiser for making a referral. This revenue is fully paid for by the advertiser and the user will never encounter any additional fees. Furthermore, we only use links that will give the user an identical (or better) deal than going directly.
No. Our editorial content and tools are an unbiased source for Canadians to learn about personal finance, and so, it is only after the content is produced and independently edited that our commercial team will add monetization links when possible. If there is no monetization opportunity, the piece of content will remain untouched. If there is a monetization opportunity, it will not impact which products are listed or the order in which they are listed.
As in the past, if an advertiser wants to influence the content we produce, this will be clearly labeled as ‘sponsored’ and is not considered an editorial piece by MoneySense.
Lastly, advertisers are unable to pay to influence any piece of content that ranks or compares products with competitors. These will always be unbiased and written independently, even if that means we are mentioning a product from an organization Ratehub Inc does not have a commercial relationship with.
You can read more about our Editorial Code of Conduct here.
MoneySense is a digital magazine and financial media website, featuring content produced by journalists and qualified financial professionals. MoneySense is owned by Ratehub Inc., but remains editorially independent. While our goal is to provide accurate and up-to-date financial content, we encourage readers to practice critical thinking and cross-reference information with their own sources—especially before making any financial decisions. While our editorial team does its best to ensure accuracy, details change and mistakes happen. If you read something you feel is incorrect or misleading, we would love to hear from you. MoneySense is not responsible for content on external sites that we may link to in articles. MoneySense aims to be transparent when we receive compensation for advertisements and links on our site (read our full advertising disclosure for more details). The content provided on our site is for information only; it is not meant to be relied on or used in lieu of advice from a professional. Advertisers/partners are not responsible for and do not influence any of the editorial content appearing on Our Advertisers/partners are also not responsible for the accuracy of the information on our site. Be sure to review the provider’s terms and conditions for all products and services displayed on Product information and details vary for Quebec. For complete and current information on any product, please visit the provider’s website.
© 2002-2021 Ratehub Inc. All rights reserved
© 2002-2021 Ratehub Inc. All rights reserved


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