As Artists Target Earnings, Snipfeed Advances Social Media Monetization - Forbes

A user on Instagram social network in L’Aquila, Italy, on October 3, 2020. Today Facebook’s program … [+] Instagram turns ten years from his launch. (Photo Illustration by Lorenzo Di Cola/NurPhoto via Getty Images)
“Link in bio” has become an everyday phrase for the URL featured at the top of many social media profiles like those on Instagram. With one tap, users can view external websites featuring articles, music playlists and other engaging content beyond what is hosted on the original platform.
According to MusicWatch, nine out of ten social media users participated in a music-related activity on their social media apps in 2018. The trend is growing stronger as the “link in bio” feature sparks new creativity among content creators. This is especially true for musicians, who are maximizing their earnings by using the feature to promote new music, engage directly with fans, advertise exclusive performances and sell retail. 
Los Angeles and Paris-based Snipfeed, a nine-person start-up founded in 2019 by three young French entrepreneurs, Rédouane Ramdani, Anas Bouassami and Pierre-Habté Nouvellon who met at UC Berkeley, is disrupting the “link in bio” marketplace. Using Snipfeed technology, the company’s new one-click solution gives established and emerging artists the opportunity to monetize their content and streamline their storefront using their personal social media channels. 
“Content is eating the world and social media is the new marketplace. This is where supply meets demand, which is why we are building directly on top of these platforms to help creators convert as many people as possible” says Rédouane Ramdani, co-founder of Snipfeed.
Rather than linking to external websites, content creators can now use Snipfeed to connect directly with fans. This new level of engagement is making it possible for them to generate revenue more efficiently in one streamlined storefront. As they build a storefront directly on top of their social media presence, they can consolidate all monetization tools in one location. 
Artists can then monetize their audience in one click through on-demand content, direct interactions, tips and commerce. On the back end, Snipfeed’s dashboard integrates in-depth analytics, financial tools and other features to helps creators optimize and grow their business. 
As the social media landscape grows more crowded, Ramdani says that it is becoming increasingly important for creators to be able to connect with their fans and generate revenue more efficiently. Unlike other “link in bio” tools, Snipfeed is built around a one-click solution for content creators to monetize through their social media and streamline their storefront, rather than relying on third-party websites. 
An Apple iPhone 11 smartphone with the TikTok video sharing app logo on screen, taken on January 27, … [+] 2020. (Photo by Phil Barker/Future Publishing via Getty Images)
Snipfeed allows artists to profit by selling their services and exclusive content. As they collect tips, showcase live streams and personalized videos, they have the option to advertise directly within their bio link via credit card, Apple Pay or Venmo.
With more than 10,000 content creators now using the Snipfeed, Ramdani says that many of them have reached revenue streams as high as thousands of dollars per day. Internationally, he explains that the global company is growing with 20% of creators based in Europe. Almost 60% of TikTok creators in France with an engaged audience of followers are already using Snipfeed, he adds. 
During the pandemic, artists began sharing career and skill-building content online. By positioning themselves as both artists and educators in music, Ramdani says that artist who thrive in the future will be those who embrace social media platforms to the fullest potential.  
American Idol season two contestant Cory Young uses Snipfeed and says, “I like Snipfeed because it gives me all the features that any other ‘multi smart’ link service gives me plus, it adds in revolutionary monetization features that allows my fans to ask for pretty much anything they want directly from me. It’s a win-win for everyone.”
Matt Skiba, vice president of rights and content at Vydia end-to-end content monetization platform, says that content monetization opportunities are growing at an incredible rate, so it is vital that content owners assert their rights quickly and with accurate metadata to avoid any third-party claims. 
“Getting approval from all contributors can be tricky, so it’s best to work out those details before making the content available,” says Skiba. “Giving labels streamlined workflows to provide accurate metadata, identify what rights they control, and assign royalties to any third parties allows them to monetize correctly at scale.”
Snipfeed operates across all social media platforms including Spotify, Instagram, TikTok, Twitter and more. As the company takes on the content monetization space with its streamlined platform for creators around the globe, it is introducing a subscription-free model that positions artists to realize their full potential.

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