Bombora Launches Insight Suite, Giving Publishers Full Picture of Website - MarTech Series

MarTech Series – Marketing Technology Insights
Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today.
Marketing Technology News:  IdRamp Announces Passwordless Credential Orchestration…
Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of business websites. This Data Co-op measures more than 20 billion monthly content-consumption events. This data has long informed marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. Now Bombora is applying that same Company Surge® technology—learning which of more than 8,000 business topics suddenly interests the employees of millions of organizations—to help publishers gain a current and much deeper understanding of their audiences’ purchase intent.
The graphics from Company Surge® Insights show us quickly what we need to know. We can easily identify whether or not our campaigns overindex on C-suite, enterprise or public-sector professionals.” — Forbes SVP of Digital Operations & Strategy Alyson Williams
In this analytics suite, publishers can easily see—and act on—data from a multitude of visualizations that require no specialized knowledge to understand. Publishers like Forbes are using the product to help their B2B advertising partners get more value out of their onsite audiences.
“The ability to show the business makeup of our entire audience is invaluable,” said Forbes SVP of Digital Operations & Strategy Alyson Williams. “The graphics from Company Surge® Insights show us quickly what we need to know. We can easily identify whether or not our campaigns overindex on C-suite, enterprise or public-sector professionals; which categories particularly interest that audience; where the intent trends are, by company or industry; and more. This enables us to build out thoughtful, data-driven programs for our clients and reassures them of the value of working with Forbes.”
Marketing Technology News: MarTech Interview with Celia Fleischaker, CMO at Verint 
The insights also provide topic intelligence for Forbes’ B2B brand content clients: “We can share trending intent topics with our clients to inform not only their program, but also their broader content marketing efforts,” said Forbes VP of Content Partnerships Claire Robinson.
Company Surge® Insights for Publishers includes Visitor Insights, a set of visualized reports that unveil demographic and firmographic attributes as well as topics of interest for a customer’s web visitors. Market Insights reveals broad content trends across the business internet around topics, industries, accounts, and much more. These insights enable publishers to identify their unknown users; prepare thorough media kits and sales collateral; identify segments for media planning; and learn research interests for editorial, audience development, and events.
“Now publishers can unlock monetization previously inaccessible without rich audience profile buyer intent data,” said Bombora CEO Erik Matlick. “By demonstrating the full value of their audience beyond their own first-party data, publishers are able to connect the unique audience they’ve built to advertisers looking to engage specifically with them.”
Marketing Technology News: Investis Digital Releases Connect.IQ Special Report on…
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
Prev Post
Aurora World, a Content Creation Company, Implements Swit as an Enterprise-Wide Collaboration Solution
Next Post
UPDATE: SFMC Marketing Enablement Solution Provider: DESelect Crosses €1M ARR Threshold and Launches New Product on Salesforce AppExchange
Prophix Software Announces Impressive Third Quarter; Growth Fueled by Continued Cloud…
Avtex, A TTEC Digital Company, Wins A 2021 Tekne Award
Glasswall Earns a SOC 2 Type II Certification for its Content Disarm and…
Behavox Finds Financial Services Fraud 10 Times More Likely on Voice Platforms Than…
Popular Posts
Outbrain Acquires video intelligence AG, Expands Brand and…
Quantcast Nurtures a New Generation of Talent with Quantcast…
Newfold Digital Appoints Ed Jay as President Leading Global…
Ikkjin Ahn, CEO of Moloco, Named the Korean Marketer of the…
Nuclear Nerds NFT set for Highly Anticipated Launch on…
ON24 Joins HubSpot App Marketplace to Provide Greater…
Afterparty Raises $3M in Seed Funding Led by Acrew Capital…
Lucid Named To Inaugural Inc. Best-Led Companies List
Commerce.AI Launches In AWS Marketplace
Bombora Launches Insight Suite, Giving Publishers Full Picture of Website - MarTech Series
Copyright © 2021 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.


Leave a Reply

Your email address will not be published.