September 22, 2021
Life in quarantine has been difficult for many industries, and retailers are no exception. With many brick-and-mortar retailers closing their doors during the quarantine, the industry has turned to digital to continue to deliver its services. But Chad Melnick has kept Kohl’s at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to personalized online offerings.
Julian Gamboa is Adweek’s senior social media and marketing manager.

Innovators

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

By Julian Gamboa


Innovators

Reddit’s Close Knit Community Helps Unlock Upcoming Trends

By Julian Gamboa


Innovators

Stitch Fix’s Angelic Vendette on How Livestream Shopping Changed Ecommerce

By Julian Gamboa


Innovators

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

By Julian Gamboa




It’s Time to Forget Cookies and Focus on People





Connected TV Enables Effective Audience-First Advertising





Understanding How Social Values Can Help Brands Build Trust and Make Connections





How to Use Video at Every Stage of the Customer Journey





Meeting the Digital Content Needs of Non-Traditionally Represented Families

By Rachel Berman, RD, General Manager and SVP, Verywell Family




3 Shopping Insights for the 2021 Holiday Season

By Christina Brandeberry, Managing Director, Search and Shopping, Google




Data-Driven Creative for the Experience Age

By Clinch




How Retailers Can Leverage Influencers, Video and Live Commerce to Build Trust and Community This Holiday Season

By Inder Singh, SVP Commerce, InMobi

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