Dochase, Mbavaa Co, Iyconsoft consortium launch platform to assist Telecos, Websites Monetize Web Traffic - - Nairametrics

Dochase, Nigeria’s leading digital advertising platform, Mbavaa Co and Iyconsoft limited have unveiled PushAd, a service that assist Telecos earn revenue from advertising. PushAd is a non-intrusive advertising format that works with telecommunications to monetize web traffic with ads outside conventional mechanisms.
A statement made available by Dochase said the platform enables businesses and individuals to grow sales and achieve brand awareness.
The statement also noted that the service is already available on 9mobile, adding that it would enable other mobile network operators and websites to use the platform, “to increase its non-voice revenues and augment conventional ad revenue by leveraging the monetization opportunities.”
The statement further explained that in terms of traffic, the page gets 245,000 unique daily visitors and 75 million views per month.
The statement revealed that the service can only be accessed through the Dochase self-serve platform for now.
The statement hinted that in the areas of product marketing, the integration with local inventory providers gives significant revenues with multiple-fold increase in page views.
According to the statement: “The platform will promote increased brand awareness, equity, and loyalty. It will also support brands build extensive reach to a large number of subscribers. It will drive segregation of high ARPU (average revenue per user) subscribers. It will assist advertisers in targeted advertising leading to click-through rates of as high as 3% to15%.
“There is real-time usage alerts to subscribers enabling them to have enhanced control on their internet experience. The platform enables ISP/website user-base, the freedom to make informed buying decisions from a range of products/services from the relevant affiliate merchants.
The platform provides incremental revenue stream for the ISP/Telco/Websites, by targeting their existing user-base for ad-monetization. It provides notifications and usage alerts to users in real-time reducing customer complaints as well as ISP’s cost of communication.”
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