‘Gamer’ Label Is Outdated, Says Electronic Arts’ VP of Brand - Adweek

July 21, 2021
With more brands trying to enter the gaming world and reach “gamers,” Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the “gamer” label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive.
Julian Gamboa is Adweek’s senior social media and marketing manager.
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