How to Take Charge of Your Brand With a Balanced Marketing Strategy - Adweek

September 28, 2021
There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Nielsen’s evp of marketing analytics, Tina Wilson, and American Family Insurance’s vp of marketing, Sherina Smith, joined Brandweek last week to discuss the importance of a balanced marketing strategy and how long and short-term initiatives can work to deliver along the path to continued brand viability.
Alexandra Carter is a freelance writer for Adweek.
Tariq Hassan and Lisa Granatstein speak on a Brandweek panel
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