Launching Reels on Facebook in the US - Investor Relations


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Today we’re launching Reels on Facebook for iOS and Android in the US. We’re bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app. 
With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators — whether they’re just starting out or already have a large following — will have more ways to express themselves, grow their communities and reach new audiences.
Reels on Facebook can consist of music, audio, effects and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.
Screenshot of Facebook Reels
Screenshot of Facebook Reels
Creators can build an audience with Reels in different ways across Facebook:
Screenshot of Reels in Facebook Groups
As part of our commitment to invest over $1 billion in creators through 2022, we’re also offering a new bonus program to help creators earn money when people view their reels. The Reels Play bonus pays eligible creators based on the performance of their reels, and will be available on both Facebook and Instagram. After seeing creators embrace the Instagram Reels Summer bonus, we hope this new bonus will allow more creators like @imjeremyclyde to make money from their content: 
“The ‘Reels Summer’ bonus enhanced my motivation for creating more Reels and my overall creativity as a content creator. It’s also always great to see other content creators posting more and being the creatives that they are — it’s inspiring!”
The Reels Play bonus will initially be invite-only, beginning in the US and potentially expanding globally over time. Interested creators can sign up to learn more about the Facebook Reels Play bonus and can visit our Facebook for Creators blog to learn best practices for creating reels.
We’re focused on developing a suite of creator monetization options and will explore additional opportunities for them to earn money for their Reels. On Facebook, we will test sticker ads and banner ads in Reels and explore integrating with Stars. 
And similar to Instagram Reels, we’ll soon begin testing full-screen and immersive ads between reels to help small businesses and brands connect with new audiences in delightful ways. Just like with organic Reels content, people can comment, like, view, save, share and skip them.
Screenshot of Reels Recommendations
Anyone can create a reel on Facebook and become a creator on the global stage or just share them with friends and family. Simply create a reel from the top of Feed or while you’re watching a reel and either select video clips from your camera roll or capture something new. You can also tap Reels at the top of News Feed or within a group’s feed.
As you’re creating reels on Facebook, you can access a variety of creative editing tools, including:
After you’ve created a reel, you can choose how to share it. Reels on Facebook are set to be public for creators who are over 18, but you can change the audience at any time. Audience options include Public, Friends or Friends except.
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