Renaming of LA Staples Center to ‘Crypto.com Arena’ Shows Digital Currencies’ Bidding for Awareness - Adweek

November 17, 2021
As cryptocurrency continues its rapid ascent into the financial consciousness of investors, the brand Crypto.com is aiming to burnish its rather generic identity into the minds of consumers by taking over the naming rights of the soon-to-be former Staples Center in Los Angeles.
David is Adweek’s performance marketing and brand marketing editor.
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