Streaming News 2021 — Optimizing Audience & Revenue - TV News Check - TV News Check

« All Events
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1:00-1:50 p.m. ET
Building & Expanding Audiences
Leaders in content creation, UX, aggregation and marketing talk about how to build and retain audience on streaming news services. How do channels optimize content, app design, quality control and audience promotion? What are the best advertising and promotion channels for building a loyal audience?
 
Speakers:
Stephanie Reikofski, Senior Director, Digital Integrations and OTT, Gray Television
Jeff Zellmer, VP Digital Marketing and Strategic Partnerships, Fox Owned Stations
Susanne Mei, SVP, CBS News Digital
Jon Accarrino, Executive Director, Business Development Bonneville Salt Lake/KSL
Moderator: Michael Depp, Editor, TVNewsCheck
 
1:50 – 2:05 p.m. ET
Fireside Chat: Storytelling 360 – Reinventing Collaborative News Production, Everywhere
Whether it is for TV, Radio or digital platforms, producing news in a content-everywhere environment requires a new generation of technology. What is Storytelling 360 and how does it transform news workflow in the studio, in the field or in distributed production settings?
 
Speakers:
Raoul Cospen, Director of Product Strategy, Dalet
Moderator: Kathy Haley, Co-Founder & Publisher, TVNewsCheck
 
2:10-3:00 p.m. ET
Best Practices for Generating Revenue
Direct sales, programmatic, packaging linear with streaming … What are media buyers looking for in streaming news and where are the best places to find it? What categories are innovating on streaming and how are advertisers finding success with strategies like personalization, sales attribution and audience segmentation?
 
Speakers:
Maggie Daly, Senior Director, OTT Revenue, The E.W. Scripps Company
Christian Divino, VP, Addressable Sales and Strategy, Disney Advertising Sales Local
Roma Kojima, Senior Director, Customer Success and Data Operations, CBC
Joe Weir, SVP Digital, Cox Media Group
Moderator: Blake Sabatinelli, COO, Atmosphere.tv
 
3-3:30 p.m. ET
Roundtable — FAST Lane: Technology & the Road to Boosting Audience & Revenue
We wrap up Streaming News 2021 with a conversation about expanding distribution and revenue by connecting easily to platforms ranging from Roku and Samsung TV Plus to Plex, Zumo and the rest while seamlessly integrating ads.
 
Speakers:
Wil Danielson, SVP National Sales, Digital Division, Nexstar Media Group
Brian Hunt, Head of OTT/CTV Advertising Sales, Sinclair Digital Group
Mike Woods, Head of Product and Ad Monetization, Amagi
Michael Page, VP of Digital Sales, Fox Television Stations
Moderator: Kathy Haley, Co-Founder & Publisher, TVNewsCheck
 
2 December 2021
14 December 2021
Nov 29, 2021
Nov 29, 2021
Nov 23, 2021
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. It was a Read More
© Copyright 2021 NewsCheckMedia LLC, 238 Crosshill Road, Wynnewood, PA 19096 | 610-649-7989

source

Leave a Reply

Your email address will not be published.